In the past couple of years, a growing number of people not only Filipinos have found their respective place in blogs or blogging as a new source of income. This has produced a new breed of bloggers often referred to as probloggers (short for professional bloggers). Probloggers are people who are getting paid to blog or write for the purpose of directly or indirectly earning from a blog by its traffic, influence, credibility and or popularity.
Before, only the big blogs were able to produce revenue, when a big amount of the income came from direct advertisers or sponsors. However, today, new players in the advertising industry have allowed anyone to earn from their own blogs and many have landed successful in making best of blogging business. Of course, a blog or website must have a reasonable amount of traffic in order to monetize blogs.
Here are some of the popular revenue sources that bloggers are into these days.
- Referral or Affiliate Programs – This allow bloggers to get commissions for sales of products or services generated from their blogs.
- Ad Networks – Blogs serve as a marketplace for advertisers to place ad campaigns. The bloggers dictate their rates while the network processes the transactions and splits revenue 50-50.
- Text Link Advertising – One good thing about link ads is that it can run alongside with other ads without any negative effect in monetization. Link brokers provide a marketplace to serve as an avenue for advertisers and site owners to meet and close ad deals.
- Contextual Advertising – It is a pay-per-click campaign so site publishers or bloggers only earn when someone clicks on the ads.
- Pay Per Post Advertising – Basically, this ad format requires bloggers to post an entry about a specific topic and be paid for that post. The post is reviewed and once approved the blogger is paid. Bloggers have the option to blog or not about a certain advertising opportunity. For this, try to check out http://www.payingpost.com.
